Our Story
Locally Curated by Trellus is a celebration of the small businesses, makers, and local flavors that make a community truly special. Through thoughtfully assembled gift boxes and seasonal collections, Locally Curated brings together standout products from independent businesses, making it easy to discover, support, and share the best of local.
The brand began in 2018 as LocaLI Bred, founded by Theresa Pinelli and Halie Geller. As two Brooklyn transplants building new lives on Long Island, they quickly discovered a vibrant community of artisans, bakers, makers, and small shop owners doing incredible work. Inspired by the creativity around them, they launched a series of curated gift boxes designed to showcase the Island’s local talent and connect people with the businesses behind the products.
In 2024, the brand joined Trellus, the marketplace built to help people discover and shop from independent businesses in their own communities. Today, Locally Curated continues that original mission—now with the support of the Trellus Marketplace, which connects shoppers with local businesses all in one place and makes supporting small businesses easier than ever.
With this refreshed brand, Locally Curated by Trellus expands on the idea that started it all: bringing together great local products and the stories behind them. Each box is designed to highlight the makers, shops, and small businesses that make our communities vibrant.
While the name may be new, the heart of the brand remains the same, celebrating local businesses and honoring the vision Theresa and Halie first brought to life.
Because when you shop local, you support more than a product—you support a community.
The brand began in 2018 as LocaLI Bred, founded by Theresa Pinelli and Halie Geller. As two Brooklyn transplants building new lives on Long Island, they quickly discovered a vibrant community of artisans, bakers, makers, and small shop owners doing incredible work. Inspired by the creativity around them, they launched a series of curated gift boxes designed to showcase the Island’s local talent and connect people with the businesses behind the products.
In 2024, the brand joined Trellus, the marketplace built to help people discover and shop from independent businesses in their own communities. Today, Locally Curated continues that original mission—now with the support of the Trellus Marketplace, which connects shoppers with local businesses all in one place and makes supporting small businesses easier than ever.
With this refreshed brand, Locally Curated by Trellus expands on the idea that started it all: bringing together great local products and the stories behind them. Each box is designed to highlight the makers, shops, and small businesses that make our communities vibrant.
While the name may be new, the heart of the brand remains the same, celebrating local businesses and honoring the vision Theresa and Halie first brought to life.
Because when you shop local, you support more than a product—you support a community.